When you hear that your personal “brand” is crucial for career success, your reaction could be, “Why? I’m not a box of detergent.” Laundry soap marketing aside, knowing your strengths and weaknesses and how to maximize one and minimize the other is a crucial aspect of your job search.
Who are You? More than half a millennia ago, William Shakespeare urged people “to thine own self be true.” Good advice in the 16th century and good advice today. That means being true to your goals, skills, and abilities. Take a good look at who you are, and know what you do well and what may be a challenge. Don’t try to fit yourself into a box that can’t contain your skills and abilities.
Who relates to you? Knowing the kind of people you resonate with is priceless. Once you are clear about who you are, you will find organizations that appreciate you. Your skills and qualities will be valued. Knowing you are an asset to the organization and a crucial part of the success of a project helps you develop your niche within your industry.
Your brand is defined…now what? Make sure you are on as many social media platforms relevant to your chosen field. Keep your narrative distinctive and personable. While talking about social media, be sure your profiles show you in your best light. Employers will look at your digital presence. Review your social media to ensure you display your unique qualities in the best possible light.
Consider a personalized DISC assessment to help clarify your work styles and behaviors. It is one of the most widely used tools in the business world and can offer a new perspective on why you do what you do. The assessment will help prospective employers determine what positions are best suited for you in conjunction with your experience, skills, and educational qualifications.
Questions about DISC Assessment and how it helps define your brand? Contact me at craigt@toedtman.com for assistance!
