As has been discussed in prior posts, conducting your own direct marketing campaign is an important part of executing an effective job search strategy. Once you have identified a list of target companies and performed initial research, you should also consider signing up with a website called “Watch That Page” (http://www.watchthatpage.com).
WatchThatPage enables you to automatically collect new information from your designated websites. You select which sites to monitor, and WatchThatPage will find which pages have changed, and collect all new content. The new information is presented to you in an email and/or a personal web page. You can specify when the changes will be collected, so they are fresh when you want to read them. The best part is the service is free.
It is important to know as much as you can about a new potential employer. Many organizations are very active in keeping their website content up-to-date, especially with regard to current job openings, public relations, and current news. These are the pages that can be of value to you.
Using this type of service is certainly easier than manually surfing through every website that is on your target list to find new information. “Watch That Page” can save you countless hours of research time, and time is the one thing that is usually in short supply for today’s job seeker.
