FOCUS ON STRENGTHS

A favorite tactic of job seekers is to look for reasons not to apply for a position. We review openings, ruling out opportunities because we don’t meet all the required specifications. Why not focus on why we should apply? Stress the positive, not the negative. Articulate your strengths as they relate to the requirements of […]

SEARCH STRATEGY – WHAT WORKS?

Networking, referrals, Internet postings, company websites, direct marketing? You will find your next opportunity through one of these methods. The problem is that you don’t know which one will ultimately result in the job you want. Of course, you can play the percentages and put most of your effort into networking, believing that will give […]

RELATIONSHIP MARKETING

In a recent Philadelphia Business Journal column, Terry Brock writes that Relationship Marketing is the most important activity we can do in business. In addition to “real communication,” whether in person or by phone, we can also use technology to stay close to prospects, customers, and important stakeholders including hiring managers. Whatever the medium, it […]

CREATING A WEB PRESENCE

A Career Journal article in today’s WSJ talks about creating a web presence from scratch. In today’s environment, job seekers must expand the ways in which they search. While it may seem overwhelming and maybe unnecessary for an accomplished professional, setting up and maintaining an online presence is critical to finding the job you want. […]

PARENTS HELPING THEIR KIDS

One of the consequences of the current job market is the well documented fact, at least anecdotally, that more young adults and recent college graduates are moving back home to live with their parents. After helping their children get an education, many parents are now faced with the prospect of providing continuing financial support. This […]

TAP INTO THE HIDDEN JOB MARKET

The hidden job market refers to the large number of jobs that are filled through unadvertised sources. Typically over 50% of all jobs filled annually fall into this category. To tap into this market, you must understand that a job is actually a specific need or problem that has been formalized into a position description. […]

THE SOCIAL NETWORKING ERA

Clara Shih, the author of The Facebook Era recently gave an interview on Personal Branding and discussed what the Facebook era is and what social networks mean for personal branding. The Social Networking Era is the technology, business, and cultural transformation in people’s behavior, relationships, and expectations that has come about because of the widespread […]

DUMBED DOWN RESUMES

A recent article in the WSJ Career Section discussed the “dumbing down “ of one’s resume to avoid looking overqualified for jobs that don’t match their career level, experience, or accomplishments. This is not an advisable appproach. Your resume is an important part of your overall marketing materials (including cover letters, elevator speech, and personal […]

BUILDING YOUR PERSONAL BRAND

From Todays Women In Business, an interesting article talked about building your personal brand by commenting on other blog posts. While you can and should leave blog comments that say “thank you” for the resources or ideas shared in a blog post, your own blog comments should enhance your reputation as an expert or trusted […]

MANAGING THE BRAND CALLED YOU

In their book, Managing Brand You, authors Jerry S. Wilson and Ira Blumenthal offer some excellent personal branding tips built around the idea that says your brand is: PROMISE + EXPERIENCE = RELATIONSHIP. Your brand is your promise to a specific person or group that is based on their actual experience with your brand. Many […]