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Having your own blog is an effective way to communicate your personal brand and deliver value to your target audience. Chances are if you are a regular blogger, then you are also a regular blog reader.

One of the best things about Web 2.0 and social media is how much useful information is written and produced every day. Another way to serve your audience is by sharing these posts.

Fortunately, there’s no shortage of ways to spread the word. Here are 5 easy ways to do it from Ben Parr, an Associate Editor at Mashable, “The Social Media Guide.”

  • Using Twitter to Tweet and Share
    Sharing or retweeting a link in Twitter can spread like wildfire. Use a URL shortener such as tinyurl or bit.ly to shorten links to fit within 140 characters.
  • Posting to Facebook
    Sharing a blog post on the world’s largest social network is as simple as going to the Facebook homepage and posting a link.
  • Posting to LinkedIn
    Post a link to the Network Updates area in the homepage or post it in the Discussions section of your member groups.
  • Reblogging Great Posts
    Post a link, write some commentary, and share it with all of your readers. And don’t forget to share your own blog post as well!
  • Emailing
    Although it may not reach as many people as Twitter, using email will definitely reach anyone who isn’t as deep into social media as you are.

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