From Todays Women In Business, an interesting article talked about building your personal brand by commenting on other blog posts. While you can and should leave blog comments that say “thank you” for the resources or ideas shared in a blog post, your own blog comments should enhance your reputation as an expert or trusted advisor in your chosen field. You must give serious consideration to how your comments will portray your brand. Pay attention to these tips for building your online personal brand through blog comments.
Consider your motivation – What is your intent? If you can’t add to the dialogue and enhance the debate in a professional and positive manner, don’t comment
Think before you write – consider carefully the tone of your comment and what you want to say. Remember whatever you write will elicit a feeling and reaction in whoever reads it – not just the blogger
Check your spelling – the care and attention with which you reply to a blog comment and checking the grammar is worth the time and effort. Why negatively impact your personal brand through rushing the comment?
Do not self promote – blog comments are not the place to self promote your experience, products or services. If you do, you may find the business blog owner deletes your comment
Think quality not quantity – posting a considered and well thought out comment on one or two blogs each week is far more likely to get you noticed and build a positive reputation and brand than posting many blog comments of just a sentence that don’t add to the conversation.
