– Solicit feedback from business associates about who you are professionally and how you are perceived. If the two aren’t in sync, develop a strategy for bringing them into alignment. This might begin with rewriting your resume.
– Use various means to promote your brand. Create a personal Web site and blog that reflects your style, describes what you do, details your background, and effectively communicates your unique value. Include your credentials, experience, skills, and personal attributes that differentiate you from your competitors. Give your readers a compelling reason to seek you out.
– The old adage says that a picture is worth a thousand words. By using visuals that reinforce your verbal message, you can create powerful, positive impressions for your readers
– Reinforce your personal brand in all your interactions with others. Mention your key qualities and special skills every chance you get, whether in voicemail messages, your email signature, or when you speak with current or potential clients in person.
– The development of your personal brand is an ongoing effort. Try different approaches to see what ultimately works best and achieves the results you desire.
