Standing out from the crowd has become Job #1 for job seekers. While this is true especially during tough economic times, it is also important for one’s career advancement on an ongoing basis. Given our hyper competitive, 24/7 world, where everyone is vying for attention, it can be argued that the proverbial 15 minutes of fame has been reduced to 15 seconds, which leaves the job seeker precious little time to make the right impression.
There are several tactical ways that a person can separate themselves from the competition, but any effort must begin by defining one’s unique value. The key is to then take this value proposition and craft a proactive and continuous marketing plan to communicate it. It’s about knowing your target audience and their needs. Hiring organizations want problem solvers. The successful job seeker is able to demonstrate that they are the solution. Personal websites, elevator speeches, business cards, cover letters, and resumes must deliver a consistent and compelling message, one that grabs the audience’s attention and doesn’t let go.
