Personal Branding is about showcasing your unique value. It’s what makes you a difference maker. It’s about how you package that value and difference and get your target market excited.
When you are considering buying a product or service, the first thing you probably do is Google it. Then you go to a website. That’s the first point of marketing contact. First impressions matter.
Think about that process. Why should it be any different for your career or job search?
Your product (YOU) needs to be different. But not just different. It needs to be unbelievably, singularly unique.
The world keeps changing. The pace keeps accelerating. Web 2.0, is shifting the rules.
Your resume, the first point of contact, how different is it?
Imagine, instead that your personal website is the first thing that your audience sees after Googling you.
It’s unique. It’s YOU. Now that’s something different!
