A Gift that Keeps on Giving
That time of year – college graduation – seems like it’s always just around the corner. If you are contemplating what to get a newly minted college grad who is about to enter the job market, and would like to do something memorable rather than just handing over a check, one idea would be to […]
Personal Branding Tactics
Catherine Kaputa is a personal brand strategist and author of the book “You Are a BRAND! How Smart People Brand Themselves for Business Success.” In a recent article which appeared online at www.cio.com, she writes that zeroing in on your unique value and communicating it consistently is a surefire strategy for attracting employers’ attention. She […]
Tips for Making a Successful Online Video
There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. According to Forrester Research, it was found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat! Online video marketing is attractive to […]
Are You Receiving ALL of Your eMail?
Professional help with résumé preparation is an excellent way to make certain that you are marketing your brand in a professional manner. When you begin to network and forward your credentials via email, be certain to use your email address as your return address. Doing this will ensure that the reply will come to you […]
Working With Recruiters
If you’re an active job seeker or open to exploring new career opportunities, chances are you will be working with a professional recruiter. If so, being selective is crucial. Just as you are picky in selecting your doctor or lawyer, you must conduct adequate due diligence when seeking out a recruiter or search consultant. You […]
Is Having a Personal Website Narcissistic?
I was asked this question at a recent Online Personal Branding presentation by someone in the audience. After pausing a few seconds to contemplate an answer, I replied with an emphatic “no.” I went on to explain that in today’s environment, we all have to assume the title of Chief Marketing Officer for our own […]
Interview the Interviewer
Great news, your résumé has served its primary purpose. You have been selected for an interview and will be meeting with several people including the hiring manager. Now your work really begins. In preparing for these initial meetings, it’s not enough to have the answers to an interviewer’s typical questions, which you should have down […]
Watch That Page!
As has been discussed in prior posts, conducting your own direct marketing campaign is an important part of executing an effective job search strategy. Once you have identified a list of target companies and performed initial research, you should also consider signing up with a website called “Watch That Page” (http://www.watchthatpage.com). WatchThatPage enables you to […]
Web Mistakes That Can Hurt Your Job Search
This list is adapted from an article that originally appeared at online training.org. A Picture is Worth a Thousand Mistakes – Everyone likes to have a good time, yet just one picture of too good a time can keep you from landing a job. Whether out for a drink with a few buddies or even sharing […]
What Are You Doing to Touch Your Followers?
In a recent post at Smart Blog on Social Media, Jesse Stanchak asks, “What are you doing to touch your followers?” Touching someone, even briefly, creates a bond. The holy grail of social media marketing is an act that replicates the psychological effects of a great handshake: familiarity, engagement and trust. Stanchak does not think […]